About

I was at a local Pilates studio for the first time feeling a bit panicked 2 minutes before my first workout class. I had never taken a group class. Going to the gym by myself regularly was a lonely experience and I had tried several diets the last 5 years still unable to lose the 20 lbs I gained since high school.

I used to be a scrawny kid but decades of unhealthy eating habits (eating whatever the hell I wanted) and a job sitting in front of a computer 9 hours a day caught up with me. Type II Diabetes runs in my family and I found myself for my height bordering on being on my doctor's watch list for pre-diabetes.

The first thing I noticed being in my first class as I wobbled in my table top position was how everyone else seemed like they knew what they were doing. The ladies in my class had special work out clothes. However the clothes were either in plain boring solid colors or had big uninspiring name brands on them. I looked for "inspiring work out clothes" on Amazon and didn't find ones I liked. They were either tacky or snarky. I wanted audacious and inspiring.

And... Gorgeous Badass was born. 

I've learned working out regularly and having it stick is a process that takes a lot of self compassion. It's one step forward two steps backwards kind of journey. I've learned to sneak workouts into my psychology by doing ones that don't feel like workouts. I tried cardio boxing, pilates, barre, aerial yoga, candle lit yoga, belly dancing, power plate workout and kept exploring until one or two stuck with me.

What I learned taking on working out regularly means you're changing other habits in your life such as: laundering your workout clothes weekly and needing at least 3-5 work out clothes instead of the one (or none) that you had before. It means packing a fresh set in a gym bag the night before. It wasn't just a matter of working out, the rest of my life had to shift to support this new healthy habit of mine. So why not make it inspiring? :)

My name is Zoey and I'm the creator and founder of Gorgeous Badass. Every product is curated with care and every shirt have been designed with love. I hope you enjoy using and wearing them thoroughly until they wear out from all the days you've worked out, sweat it out, and conquered your inner no with a YES each and every time!

YES to you. 
YES to health, energy and vitality. 
YES to being the gorgeous badass you've always been. 

PS: Everyone, you are ALL gorgeous badasses (or handsome badasses, however you identify or fluid). This is our soft beta launch. We're looking forward to doing a super fun inclusive photoshoot in 2020 which will include more diversity!